From informing your customers about a flash sale, to letting them know their order has been shipped, the digital age provides endless opportunities for businesses to reach their customers through SMS. However, before you can start sending texts to your customers, you must first choose your SMS gateway provider, that is, the service provider which will actually deliver your messages to your customers’ phones. The decision is not so simple and there are a number of important considerations one must take into account before settling on a provider that suits your requirements. The following are the most important issues you need to keep in mind when making your choice: